August 25th 2023 in Environment

Busting Myths: The Truth about Paper and Sustainability

We’re here to break down some myths you may have heard about the print industry.

You might be surprised by some eye-opening facts learnt in a recent survey by Two Sides in 2021. Let’s separate fact from fiction!

Myth #1: European Forests are Shrinking

64% of European consumers believe European forests are shrinking, but that’s not the case. In reality, these lush woodlands have been growing by an area equivalent to 1,500 football pitches every day!

Myth #2: Paper is Wasteful and Bad for the Environment

The survey also showed that 39% of European consumers think paper is wasteful, and 37% believe it’s bad for the environment. However, when produced, used, and disposed of effectively, paper is inherently sustainable. It can be recycled up to 7 times, reducing the need for fresh raw materials and lessening the load on our planet.

Myth #3: The Digital Era Makes Paper Obsolete

We’re living in the digital age, but that doesn’t mean paper is going anywhere. Paper still has its place in education, healthcare, packaging, and more. Plus, the paper industry is stepping up its game by embracing eco-friendly practices like forest management certifications.

Myth #4: Digital is Always Greener

Digital isn’t always the “greener” option. Digital devices and data centres have their own environmental impact, including energy consumption and e-waste. So, it’s not just about choosing digital over paper; it’s about making informed choices and considering the bigger picture.

Find out More

Our dedication and proactivity to protecting​ the environment through initiatives such as this make us trailblazers of sustainability in the industry.

To find out more about how we are a sustainable and low-impact business, visit

To find out more about Two Sides and learn about even more industry myths visit: